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broken links

Strategies to Remove or Fix Broken Links from the Website

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What are Broken Links and how do fix Broken Links?

Broken links, also known as dead links, are hyperlinks on websites that no longer lead to the intended destination. When you click on broken links, instead of reaching the desired webpage, you encounter an error message, typically indicating that the page does not exist or cannot be found.

Understanding Broken Links

Broken links can be internal or external. Internal broken links are those that point to pages within your own website, while external broken links refer to links that direct users to external websites. Both types of links can have a negative impact on user experience and SEO.

broken links

Broken links can occur due to various reasons, including:

  1. Website changes: When a website undergoes updates, redesigns, or restructuring, URLs may be modified, leading to broken links if the corresponding hyperlinks are not updated.
  2. Content removal: If a webpage or resource is deleted or moved without implementing proper redirects, any links pointing to that content will become broken.
  3. Typographical errors: Mistakes in manually inputting or coding hyperlinks can result in broken link. Even a single incorrect character can render a link non-functional.
  4. Domain expiration: If a website’s domain name expires and is not renewed, all associated links will become broken.

Negative Impact of Broken Links

Having a 404 error on your website can lead to several negative consequences. Firstly, broken links can frustrate users, leading to a poor browsing experience. Visitors who encounter broken links may perceive your website as outdated, unprofessional, or unreliable, causing them to leave and never return.

From an SEO standpoint, search engines consider 404 errors as indicators of poor website quality. They can affect your website’s credibility and authority, potentially leading to lower rankings in search engine results. Therefore, it’s essential to address broken links promptly.

Importance of Removing or Replacing Broken Links

Removing or replacing error pages is crucial for maintaining a user-friendly website and preserving your search engine rankings. By fixing these, you improve user experience, ensuring visitors can access relevant content without frustration. Additionally, search engines reward websites with well-functioning links, boosting their visibility and organic traffic.

Strategies to Identify 404 Errors Links

  1. Manual checks: You can manually navigate through your website and click on each link to verify if it leads to the intended destination. This method is suitable for smaller websites but can be time-consuming for larger ones.
  2. Webmaster tools: Utilize webmaster tools like Google Search Console or Bing Webmaster Tools. These tools provide reports on broken links they encounter while crawling your website, helping you identify and fix them.
  3. Online link checkers: Several online tools are available that scan your website and provide a report of broken links. Examples include Broken Link Checker, W3C Link Checker, and Dead Link Checker. Simply enter your website’s URL, and these tools will analyze your web pages for 404 errors.
  4. Browser extensions/plugins: Install browser extensions or plugins specifically designed to identify error links. These tools typically highlight broken links on a webpage, making it easy to spot and fix them. Some popular options include Check My Links (for Google Chrome) and Link Checker (for Firefox).
  5. Site crawlers: Website crawlers such as Screaming Frog, Xenu’s Link Sleuth, or DeepCrawl can scan your entire website and generate detailed reports on broken links, along with other SEO-related issues. These tools offer more comprehensive analysis but may require technical knowledge to operate.

Strategies to Remove or Replace Broken Links

  1. Update the link: If the intended webpage still exists but the link is broken, update the URL to point to the correct destination. Ensure that the new link is accurate and functional.
  2. Implement redirects: If the original content has been moved or deleted, you can create redirects from the broken URL to the new location. This ensures that visitors who click on the broken link are automatically redirected to the correct page.
  3. Remove the broken link: If the linked content is no longer available or relevant, consider removing the broken link altogether. This is particularly important for internal links within your website.
  4. Provide alternative resources: If the original content cannot be accessed, consider providing alternative resources or similar content that can be useful to visitors. This helps maintain a positive user experience and ensures they find relevant information despite the broken link.
  5. Check third-party links: If your website includes links to external websites or resources, periodically check them to ensure they are still valid. If any of the external links are broken, consider removing or replacing them with up-to-date alternatives.
  6. Perform regular maintenance: Broken links can occur over time as websites evolve and content is updated. Establish a routine for regularly checking and fixing 404 errors on your website to ensure a smooth user experience.
  7. Communicate with other website owners: If your website has backlinks from other websites and you notice broken links pointing to your site, reach out to the respective website owners and request them to update or remove the broken links.

Best Practices for Handling Broken Links

  1. Properly Linking to Internal Pages: When linking to internal pages on your website, ensure that you use the correct URLs and double-check the links to avoid introducing errors. Regularly review and update internal links when content is moved or deleted.
  2. Using Descriptive Anchor Text: Use descriptive anchor text when creating links. Instead of generic terms like “click here,” use specific keywords or phrases that accurately describe the linked content. This not only helps with accessibility but also provides clear context to search engines and users.
  3. Monitoring External Links: Monitor external links pointing to your website. If the linked pages are no longer available or the URLs have changed, consider reaching out to the website owners and requesting them to update or remove the 404 errors. This helps maintain the integrity of your website’s backlink profile.
  4. Setting Up Redirects: When you move or delete content on your website, set up redirects from the old URLs to the new locations. This ensures that visitors who access the old links are automatically redirected to the relevant content. Implementing proper redirects helps preserve SEO value and provides a seamless user experience.


Handling 404 errors is an important aspect of website maintenance. By following these best practices, you can minimize the occurrence of broken links, enhance user experience, and maintain a healthy website structure. Regularly monitoring and addressing broken links, both internal and external, is crucial to ensure that your website remains accessible, reliable, and optimized for search engines.

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